Sunday, June 13, 2010

Reality Branding

reality branding is simply to brand a certain product with its real effect and usages. it is what the viewers get when they see/watch an ad.
for example the pantene ad. it fights 7 signs of weak hair. is this real ? or are they just trying to sell the brand ??

Another example is olay facial cream. is it really an anti aging cream and give you the affect of a face lift ?? or are they just trying to again sell a brand ?? is it really their reality branding ?
This woman probably didnt need that much of a drastic change, they are just trying to seel the product by tell people "look, use olay you'll get her skin" sorry to say this but they probably airbrushed ger face on photoshop and made her look 10 years younger, some people truely believe that this is the affect they get using this certain product

another interesting vedio
http://www.youtube.com/watch?v=r31cXWt_ndA&feature=related

I love NY more than ever

t-shirts , hats, posters, pins, car stickers are one of the most affective items used to campaign a certain product or a certain situation. i love ny was one of the biggest hits in this, tshirts all around the world started to mimic the i love NY tshirt, yo ucan find I love Italy, I love Saudi and many more ... but in my opinio i dont think it is legal to change someones art, or even mimic it. this way you wont notice the original product from the mimiced one.
i think it is very affective, and one of the stickers that affected me personal was a bumper sticker that said I Love Gazza freedom for Gazza.
and another one that clicks with me is the I love diving.
i think the logo or design MUST be suitable for event or campaign.

beutility good design has utility

from this presentation i started to notice things around me that are beutiful, for example the bug that was given as an example in the presentation has its own beauty , the beauty of creation and design. But some people dont acknowledge the beauty held within things, as they say, beauty is in the eyes of the beholder for example beauty and the beast, how she falls inlove with A BEAST. how did that affect on children, and how did they start to look beyond somthig that is ugly. how in some culturs being fat is beauty and in others fat is ugly, vise versa .
beauty holds a big role in deisgn, the look of it the shape of it the size of it, the color of it, even the size of it, all can be ugly and can be beautiful.