Reality Branding

reality branding is simply to brand a certain product with its real effect and usages. it is what the viewers get when they see/watch an ad.
for example the pantene ad. it fights 7 signs of weak hair. is this real ? or are they just trying to sell the brand ??

Another example is olay facial cream. is it really an anti aging cream and give you the affect of a face lift ?? or are they just trying to again sell a brand ?? is it really their reality branding ?
This woman probably didnt need that much of a drastic change, they are just trying to seel the product by tell people "look, use olay you'll get her skin" sorry to say this but they probably airbrushed ger face on photoshop and made her look 10 years younger, some people truely believe that this is the affect they get using this certain product

another interesting vedio
http://www.youtube.com/watch?v=r31cXWt_ndA&feature=related