Life of luxury

Every person has their own life of luxury, and the word luxury has different meaning as we mention in the presentation, for example luxury for kids is Disney Land


Toys R Us

And Hamely's

For me I find my luxury in High heels
And Diamonds

but on the other hand some people dont find there luxury's in material goods. They find it having a good clean soul, or helping other people.

beutility good design has utility

Many people think that beauty is a gift and not all substances in life are gifted. I would rather disagree with that, because I truely believe that beauty is everywhere. Everything has and owns its beauty within its self. I believe that beauty may be shown and may be not, which is called inner beauty. for example if you look at an ugly old tree, u may think its ugly and that its branches are torn apart, but have you ever considered looking at the beauty of the creation of that tree, how wood creates its self layer on top of layer. How roots are grown deeply into the ground seeking moister. All of that is the beauty of its creation.

My point of view, is that beauty is everywhere. You just have to look deep enough to find it.

On the other hand out topic is talking about beutility in design. how a design can be beutiful and at the same time easy to use. for example i phones are beautiful in design, how its sleek and light and thin. in the same time it easily functioned.

Healing with design

Sound, light, imgae, & color are strong elements that designers should be aware about. Each creates a special atmosphere. for example sound could help blind people. color could attract kids and youngsters, light could affect surrounding energy (positive and negative).
All of these are elemts that should help a designer to create a successful design. For example healing with sound: http://www.youtube.com/watch?v=CR3dM-GlZK8
healing with light : http://www.youtube.com/watch?v=pePDH6EZYZI
Both should contain good imagery that will complete the atmosphere.

Who Gets To Say What To Whome

In this article the author is talking about how a certain poster or ad contains a certain strong message that could somehow control people's minds. for example Political posters.
Designers should research intensively on what their certain media contains as a message, due to some cultural miss understanding.


The posters should contain a strong visual and a strong message. Designers have the power in their hands and the ability to communicate. they should use this gift to benefit people, and not use is it a bad manner they could and might insult other cultures.
transforming speech and idea's into visuals is a hard task to accomplish. It is a graphic designers duty to send messages threw different types of media.

On the other hand the author is talking about logo's and how it affects people recognition to certain brands. For example Mc.Donalds, just a simple logo which is the letter M in yellow with a red background setteled into the worlds mind. It created a huge impact on people, once you look at their logo you imidiatly recognize it is Mc.Donadls. The way they placed yellow on red also stimulated people's minds. It is one of the most successfull logo's in the history of logo design.

Social responsibility advertising

why is social responsibility important ???
To me it is a main objective that a company should concern. because it helps people to communicate more. for example : Benetton " fighting racism". the concept behind this is to show people how they should communicate, and that skin color doesn't make a difference between them.

locally we have alot of company that are socially responsible. For example: Al Baik Rest. " a cleaner comunity "
they posted they're campaign poster all over the eastern provence, it somehow made a difference, but it takes alot of time for people to accept such a new habit.

Some companies do Socially Responsibility for a profitable objective. It turns into their mission. For example : Al- Rahma campaign done by Al - fozan company , Aqim Salatak done by Full Stop.

Reality Branding

Reality branding is simply branding with exaggeration . Meaning advertising with a sense of humor or a certain sense of attitude. It is important to consider that so that the product would sell. It also depends on the audience the product is targeting. One of their methods is to use famous celebrities to advertise for the brand, it would sell even much more. People always look at celebrities as their role models.
For example Ponds Age Miracles.
Another example is Loreal XXL Mascara. http://www.youtube.com/watch?v=493OXWW06Yc

My personal opinion i think its a smart strategy to use to sell a certain brand. But on the other
hand the audience will stop using the product and will not recommend it cause reality branding is based on a lie. So the product will sell for a certain period of time.