To me it is a main objective that a company should concern. because it helps people to communicate more. for example : Benetton " fighting racism". the concept behind this is to show people how they should communicate, and that skin color doesn't make a difference between them.
locally we have alot of company that are socially responsible. For example: Al Baik Rest. " a cleaner comunity "
they posted they're campaign poster all over the eastern provence, it somehow made a difference, but it takes alot of time for people to accept such a new habit.
Some companies do Socially Responsibility for a profitable objective. It turns into their mission. For example : Al- Rahma campaign done by Al - fozan company , Aqim Salatak done by Full Stop.
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