Designers should research intensively on what their certain media contains as a message, due to some cultural miss understanding.
The posters should contain a strong visual and a strong message. Designers have the power in their hands and the ability to communicate. they should use this gift to benefit people, and not use is it a bad manner they could and might insult other cultures.
transforming speech and idea's into visuals is a hard task to accomplish. It is a graphic designers duty to send messages threw different types of media.
On the other hand the author is talking about logo's and how it affects people recognition to certain brands. For example Mc.Donalds, just a simple logo which is the letter M in yellow with a red background setteled into the worlds mind. It created a huge impact on people, once you look at their logo you imidiatly recognize it is Mc.Donadls. The way they placed yellow on red also stimulated people's minds. It is one of the most successfull logo's in the history of logo design.
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